The Pakistan Digital Awards’ Best Influencer Campaign Award was presented to inDrive, which is an all-inclusive platform for urban and mobility services, for their campaign called “Har Ride, Aik Nayi Kahani” (Every Ride is a New Story). By focusing on the significant human experiences that underlie daily commutes and moving the discussion away from transactions to real-life effect, the ad distinguished out in the mobility area.
With its “Set Your Fare and Choose Your Driver” business strategy, inDrive is a trailblazer in Pakistan’s ride-hailing industry. This innovative strategy encourages liberty, openness, and equity while empowering drivers and consumers to make well-informed, win-win choices.
Reflecting on the recognition, Awais Saeed, Country Head for Pakistan at inDrive, said:
“This award is a celebration of the everyday people who make inDrive what it is. Behind every ride is a real story, and with this campaign, we simply gave those stories a voice.
At inDrive, we’re driven by purpose: using technology to create fair, accessible opportunities for everyone. We’re committed to providing an experience that’s safe, secure, and centred on genuine human connection.”
The effort, which was reported by prominent newspapers as one of the biggest influencer partnerships in its field, gave the ride-hailing sector a unique emotional depth. By this endeavor, inDrive showcased how every trip has a purpose by amplifying tales of aspiration, resiliency, connection, and personal freedom.
Through 40 content creators, each contributing their own viewpoint and establishing a connection with their viewers, the campaign touched approximately 27 million people. A movement that gained widespread traction across platforms was ignited by the hashtag #HarRideNayiKahani.
InDrive has increased its footprint in more than 20 cities around Pakistan since joining the market there in 2021. InDrive’s distinctive peer-to-peer pricing mechanism gives drivers and passengers the chance to directly negotiate costs, providing transparency and affordability.
InDrive links individuals through a variety of services, including as courier, freight delivery, intercity transport, and business-to-business (B2B) solutions, in addition to ride-hailing.
The inDrive platform is still expanding globally, ranking fifth in the global travel app category and second in the world’s ride-hailing app downloads for the third year in a row hence proving that they are worthy of Pakistan Digital Awards’ Best Influencer Campaign.
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