Adobe Launched Free AI-Powered Camera App for iPhone

Ayesha Anwar
By Ayesha Anwar
6 Min Read
Adobe Launched Free AI-Powered Camera App for iPhone

Adobe has released a new AI-powered camera app for iPhone users with the goal of enabling premium photographic capabilities on mobile devices without requiring login or a membership.

Project Indigo by adobe is a free camera app that can be downloaded from the Apple App Store and works with iPhone 12 Pro models and later. Because of the hardware requirements, Adobe advises using the iPhone 15 Pro or newer devices for maximum performance.

Computational photography is used by Project Indigo to produce photographs with lower noise and more dynamic range. In order to replicate the depth and clarity typically found in DSLR cameras, it does this by taking several frames in a single burst and merging them to create a high-quality final image.

The software, which was developed under Adobe Labs, was partly developed by Marc Levoy, a well-known mobile photographer who was instrumental in the creation of the Google Pixel’s highly regarded camera system. Levoy oversaw the project with Florian Kainz, a senior Adobe scientist who is currently an Adobe Fellow.

The program provides complete manual control over important photographic parameters, including as focus, ISO, shutter speed, and white balance, according to a technical blog post on Adobe’s website. Both experienced users and photography lovers looking for more control over their photographs are targeted by these features.

Project Indigo differs significantly from Adobe’s typical product ecosystem in that customers can use all capabilities right away after installation and is not dependent on a Creative Cloud subscription.

Levoy and Kainz wrote:

“This is the beginning of a journey for Adobe — towards an integrated mobile camera and editing experience that takes advantage of the latest advances in computational photography and AI.”

According to Adobe, the app is a test ground for next image improvements in addition to being a stand-alone application. Future versions may include video capability, improved portrait mode, and possibly the ability to remove reflections, among other potential features now being tested.

There is no known release date for the Android version of the app, but it is supposedly under development.

Adobe’s biggest move into the smartphone camera market to date, Project Indigo, reflects the company’s increasing interest in fusing creative tools and artificial intelligence. The action was taken in response to growing competition from tech companies and camera app developers in the AI photography market.

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