In an attempt to establish itself as the most popular financial services platform in Pakistan, NayaPay, fintech platform recently unveiled major change in their brand, showcasing an impressive new logo and a superior app experience.
The company has expanded its range of products and has raised its user base to over 2.5 million since its start three years ago.
A new logo, a bold color scheme, elegant typography, and a redesigned user experience (UX) that reflects momentum, connectivity, and user empowerment are all part of the rebrand, which was developed in partnership with the international design firm Koto, which was recently in charge of Amazon’s global brand makeover.
A new logo called Dyno, which is composed from interwoven arrows, is at the center of the new identity of NayaPay. It symbolizes motion along with the movement of money between people and businesses. The new logo combined with the characteristic color of the company, now known as “Electric Orange,” and a new wordmark.
New typefaces, a metallic graphic style influenced by cash materials, and unique icons that mirror the logo’s geometric shapes are also included in the revamp.
Additionally, the NayaPay app has been updated both visually and functionally. Modern vertical card designs are now supported by the updated NayaPay Visa physical and virtual cards.
The company stated in its announcement:
“This isn’t just a rebrand. It’s the launch pad for everything we’re building next,”
According to NayaPay, the branding is more than a simple aesthetic adjustment. Updates to the app are being released in stages, and all users should soon be able to access the new design.
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