PTA directs Cellular Mobile Operators to improve Quality of Service

Jazib Ali
By Jazib Ali
5 Min Read

Pakistan Telecommunication Authority (PTA) has directed Cellular Mobile Operators (CMOs) to improve network coverage & performance to maintain Quality of Service (QoS) as per license standards.

In view of public complaints regarding degradation in service quality and results of PTA surveys, it was observed that lack of network expansion and insufficient network/sites are some of the causes of QoS issues. CMOs have been asked to take concrete measures for the resolution of root causes, ensure network stability and adequate coverage through the expansion of their networks, especially in densely populated urban areas.

PTA has conducted an independent QoS survey of GT Road (Lahore to Peshawar) and Indus Highway (Peshawar to Karachi) from 22nd to 24th February 2021, to measure the performance of CMOs in terms of mobile coverage, service availability and quality. The survey results reveal that good 3G coverage is available throughout GT Road, whereas Indus Highway has adequate 3G coverage with patchy 4G coverage.

Overall, satisfactory voice, SMS and data services are available on both highways. However, few anomalies have been observed in voice and SMS QoS parameters of all CMOs throughout GT Road (from Lahore to Peshawar) and Indus Highway (from Peshawar to Karachi). CMOs have met the 3G and 4G signal strength and User Data Throughput on the entire GT Road, while, on Indus Highway, 3G signal strength of CMOs was found in compliance with license standard,  whereas, 4G signal strength was below the license standard.

CMOs have been directed to rectify the issues highlighted by PTA, optimize mobile network so as to improve Key Performance Indicators (KPIs) up-to-the license standards and also plan additional resources/sites throughout the above-stated routes. A confirmatory survey will be conducted upon receipt of compliance from the licensees.

PTA will review the steps taken by CMOs from time to time to check that improved voice and data services are being extended to the subscribers. Better coverage and service quality will ensure that end-user expectations for optimum performance are being met.

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Jazib Khaleel is Founder of PakistaniTech. He is a Google Certified Digital Marketing Strategist, WordPress Developer and SEO Consultant. He has graduated in BS Accounting and Finance from Oxford Brookes London. You can reach out at
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