Vivo recently stated through its Facebook official page that superstar of Bollywood, Aamir khan becomes the new face of Vivo Pakistan and from now on he is the brand ambassador. Furthermore, Aamir khan will be seen doing marketing campaigns and expected to be appear in TV commercials in future.
As we know that celebrity is the face of organization and it depends on him that how he present that image among public. Now a days each and every company using influential personalities for the portrayal of their brands image, more or less it become the most effective tool in field for selling.
Vivo absolutely using brand endorsement, improvised marketing strategies to become more prominent and popular in market, especially among youth. As the market competitiveness is increasing day by day therefore company has to boost up their image in order raise its profile and emerge as an eminent Mobile phone company.
“We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for vivo,” said Kenny Zeng, Chief marketing officer (CMO).
The company previously worked as official sponsor partner of 2018 and 2022 FIFA world cups. At present it is working as title sponsor of IPL for the next five years. Vivo is mainly promoting its products in Pakistan to enhance Camera features and music in upcoming smartphones. In 2017, it has launched two duo smartphones V7 and V7+, featuring 24 MP selfie cameras.
Currently it is focusing on V9, which is the upcoming smartphone of company. The uniqueness of V9 is that its camera has some capabilities to work on artificial intelligence and it is expected to launch by the end of April with a price range of 35,000.