The PTCL Group (Pakistan Telecommunication Company Limited and Ufone 4G) attracted the attention as the victors, at the Pakistan Digital Awards 2025. They took home six prizes, which also includes the prestigious title of Best Digital Campaign of the Year, for their strong emotional impact and highly praised campaign “Seenataan“.
Seenataan received recognition as one of the most outstanding project in every single genre, commemorated the legacy of Pakistan’s Olympic star Arshad Nadeem and highlighted the Group’s strong dedication to presenting stories that resonate with the public while fostering a sense of pride and purpose in the country.
The ability of PTCL Group to generate things that are not only aesthetically compelling yet is also embedded in a more profound sense of identity and shared accomplishments can be seen through the award PTCL Group received for Best Digital Campaign of the Year at 2025 Pakistan Digital Awards.
The flawless digital execution of campaign and meaningful language seperates it as a standard in the field as it highlighted the path of a domestic athlete who has motivated millions. This award proves that the group is at the forefront of using digital platforms to deliver compelling tales that go far deeper than conventional business goals.
To further show the depth and extent of its digital innovation and dedication to its customer, the Group obtained five different awards in a variety of categories alongside to this victory which is worthy of headline.
Additionally, with its savvy and user-first approach to the customer care, WhatsApp Bot of PTCL has gained attention for streamlining support interactions via an easily accessible, real-time channel. PTCL Group My Reward App was complimented for its improving consumer loyalty program engagement through delivering a flawless experience that reaches far beyond basic services.
The commitment of the PTCL Group to charitable work as well as the improvement of the communities was further strengthened through the acknowledgment offered to Zalmi Women Cricket League campaign of Ufone for its contribution in promoting independence and diversity in sports.
The Ufone 4G Sim Lagao Campaign was recognized for its extensive reach and efficacy in reactivating customer connections at scale, while the Ufone 4G Free Unlimited Snapchat Offer garnered notice for its meaningful engagement with younger audiences through value-driven interaction.
As a business that truly focuses on its customers, PTCL Group remains dedicated to giving customers meaningful experiences that are appropriate to the constantly shifting demands of population, including families, young people, sports enthusiasts, as well as digital-first users.
Such a wide verity of awards acknowledges the abilities of Group to take charge with both passion as well as competence. Winning in such diverse areas as service innovation and creative storytelling demonstrates a persistent commitment to providing quality in every campaign, platform, and interaction while keeping the client at the center of everything.
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