Sony announces about the two new Ultra HD TVs created with two different technologies. The first is the Bravia AF9, a new OLED model that could become a masterpiece in its category. The second is the Bravia ZF9, a LCD TV. The new flagship 4K HDR LED / LCD TV substitutes the admired Z9D announced two years ago.
With the AF9, Sony intends to lead the OLED market by offering a TV boarding a slab. The latest production 10-bit is capable of presenting a definition of sharpness in 3840 x 2160 pixels. On the program, HDR10, Dolby Vision and HLG, but especially the presence of a new processor, the Sony X Ultimate. With the latter, we benefit from an optimized scaling of SD and HD content in 4K via Object-based Super Resolution technology as well as the transition from SDR to HDR.
According to Digitaltrends, the Z9F will bring the deep blacks and contrast afforded by OLED while making every side perfect of LCD TV. It includes intense brightness, punchy HDR, and a massive palate of colors. Z9F has an X-Wide Angel technology is added to resolve the off-angle washout that has come and parcel with LCD panels. It runs on Sony’s new X1 Ultimate processor
On the sound side, the Acoustic Surface Audio+ technology should do a great job thanks to three actuators and two side subwoofers that contribute to a very clean look.
“The Master Series elevates the 4K HDR home viewing experience to a whole new level … Sony’s approach is different from any other in our industry,” said Mike Fasulo, COO of Sony Electronics North America. “Our engineers specifically designed [the Master Series] from input they received from the creative community.”
There is also a new mode, called Netflix Calibrated Mode, which makes Netflix content streamed on the TV perfectly faithful to the vision of the creators. Thus, we promise colors and contrasts never reached via the SVoD platform which should delight fans of movies and series subscribers to the service.
Finally, the last new feature is none other than the presence of microphones on the AF9 which allows it to be an Android TV totally handy without remote control. The Google Voice Assistant installed allows changing channels, increasing the volume or switching to Netflix simply through the phrase ‘OK Google’.
This new OLED model will be sold in 55 inches and 65 inches by the end of September against approximately $ 4,000 and $ 5,500.