Huawei is now the world’s second largest Smartphone seller, at least temporarily. The Chinese manufacturer has sold more Smartphones than Apple in the second quarter of 2018, just behind Samsung. And this is because of its Honor brand and bypassing the US market.
Leading firms agreed this morning that, whether it is IDC , Canalys or Strategy Analytics, the main research firms all say that Huawei has made an excellent second quarter of 2018.
According to Canalys, Huawei has managed to sell almost 54 million Smartphones around the world, a little less than 20 million that Samsung, still number one worldwide. Apple, for its part has sold 41 million iPhone.
Huawei had already left behind Apple in terms of sales for two months in last year, this is the first time he beats him on a full quarter. It must be said that Huawei has achieved a second quarter record, with a rise in sales of 41% compared to last year.
An increase that has hurt Samsung, its sales grind down by 8% while Apple is up 1%. But it should be noted that traditionally, the second quarter of the year is always the worst for Apple.
These excellent results, Huawei owes them largely to Honor. The Huawei P20 and P20 Pro sold very well, Canalys indicates that Honor represents “two thirds of the 16 million additional sales that Huawei has achieved in the second quarter of 2018 compared to last year”.
Honor represents 36% of Huawei’s smartphone sales in the second quarter of this year. The performance is more impressive as Huawei and Honor have contented with the European and Asian markets and with the US market mistrusting and rejecting Chinese brands.
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In the second quarter of 2018, the top 5 smartphone producers are the following. Samsung is first with 20.9% market share, followed by Huawei with 15.8%, Apple with 12.1%, Xiaomi with 9.3% and Oppo with 8.6%. These five brands now cover two-thirds of the global market and leave the less space to thousands of other smartphone manufacturers.