With its flagship products SIMOSA, Tamasha, and JazzCash honored for excellence in customer innovation, engagement, entertainment, and digital financial services, Jazz—Pakistan’s top digital operator—came out on top at the Pakistan Digital Awards 2025.
With two major awards—Best Consumer Mobile Service and the Gamification Award—Jazz’s flagship SIMOSA, a lifestyle, community, and SIMCare platform, cemented its place as one of Pakistan’s most influential digital platforms.
With a regular Google Play Store rating of 4.5, the improvement of SIMOSA from the Jazz World app into a brand-neutral platform that now provides everyone who uses smartphone with features like digital SIM care, complaint resolution, online shopping along with Social+ received recognition with the Best Consumer Mobile Service award.
Its innovative use of gamified learning, swipeable e-commerce cards, and daily reward streaks to engage over 20.8 million monthly users while making money off of these experiences through in-app advertisements and streak-skipping features was recognized by the Gamification Award.
In a related victory, Jazz’s entertainment over-the-top platform Tamasha won Best Online Streaming Platform at the Pakistan Digital Awards for the third year in a row, underscoring the ongoing success of Jazz in establishing new standards for digital content in Pakistan.
By providing viewers with captivating and motivating experiences, Tamasha continues to influence the future of streaming by emphasizing quality, accessibility, and innovation.
Aamer Ejaz, President Digital Platforms at Jazz said:
“These awards are a reflection of our commitment to solving real problems through meaningful technology and business models. SIMOSA and Tamasha are more than just apps—they are platforms built to empower users, inspire engagement, and deliver value at scale.
As we continue to expand our digital ecosystem, our focus remains on innovation that is inclusive, intuitive, and deeply local.”
The top digital financial services platform in the nation, JazzCash, also won Best Use of Creativity/Innovation for its TapPay for Business solution, which is the first of its type in the world.
With just a touch on any NFC-enabled Android handset, this state of art technology allows over 535,000 retailers as well as small businesses to accept payments through contactless cards or smartphones, transforming common devices into affordable, easily accessible payment acceptance instruments.
TapPay makes it easy for owners of microbusiness and small retailers to enter the digital economy by doing away with the requirement for conventional point-of-sale infrastructure.
Commenting on the win, Murtaza Ali, President of JazzCash, said”
“This award is a testament to our ambition to reimagine digital payments in Pakistan. With TapPay, we’re not just scaling innovation—we’re driving inclusion by equipping small businesses with fast, secure, and costeffective ways to accept payments. It’s about innovation that creates real-world impact.”
All of these accolades highlight Jazz’s development into a complete service company, one that builds purpose-driven platforms in fintech, entertainment, lifestyle, insur-tech, enterprise, and gaming in addition to connectivity. Whether via SIMOSA’s daily functionality,
