At Pakistan Digital Awards 2025, Zong received the Best Digital Campaign (TikTok) award.
The Pakistan Digital Awards are evaluated by a neutral panel of business executives and are considered as one of the most high-profile platforms of Pakistan for digital achievement, honor innovation that produces both creative resonance as well as observable benefits.
This award offers more than just honor the brand. It boosts Zong’s market positioning as a leader in Pakistan’s digital ecosystem and it also supports the strategic goal of the brand.
It highlights how the business is making good use of channels that are important to present audiences and carrying out its brand promise of “Let’s Get Digital,” not just in words.
The fundamental concept of campaign is to offer ease of use to consumers in a smooth, user-friendly, and large-scale manner.
Zong made My Zong App more than just a mere instrument by exploiting the immersive features of TikTok’s short-form content and combining it with Google UAC’s algorithmic targeting. As a result, millions of users now use it every day.
When the campaign was featured in an official TikTok case study, its success was further magnified on a worldwide scale, demonstrating its outstanding execution and quantifiable business impact.
Sajid Munir, Head of Marketing at Zong, shared his thoughts on the win:
“We are grateful to the Pakistan Digital Awards for this recognition. This award is a meaningful milestone that reflects not only on our belief in bold storytelling, but also on our efforts towards user-first thinking, and smart, locally grounded innovation.
Our team’s passion for reimagining digital experiences continues to shape how millions engage with technology every day.”
This honor of receiving Best Digital Campaign Award confirms continuous efforts of Zong to change Pakistan’s digital environment, where creative solutions, powerful advertising, and equitable access coexist. Zong continues to be dedicated to creating experiences that are not only effective but also powerful, user-friendly, and specifically tailored to the changing demands of Pakistani users with each new milestone.
